September 4, 2007
AMA Launches Campaign for Health Insurance

The American Medical Association (AMA) announced August 23 that it is launching a three-year, multi-million dollar campaign to give American families the means to purchase health care insurance. Timed initially to coincide with the 2008 election cycle, the initiative, called "Voice for the Uninsured," will feature radio, television, and print  advertising,  pharmacy bags printed with the AMA's message, billboards, placards at transit stations and bus shelters, presentations at state fairs and football games, and a website, www.VoiceForTheUninsured.org. "The AMA is enlisting doctors and medical students in our campaign and asking them to become advocates on this important issue," said AMA President-elect Nancy Nielsen. In its proposal, the AMA is calling for tax credits or vouchers for the purchase of health insurance, individual choice of health plans, and insurance market regulation. The organization is also continuing to lobby Congress for continuance of SCHIP, the State Children’s Health Insurance Program.